MultiChannel Manager - Australia

Lieu: Australia - Melbourne

Fonction: Marketing

Compagnie: Vifor Pharma

Niveau de Séniorité: Manager

Ramiro Villanueva

Senior Talent Acquisition Manager

+41 58 852 90 51

Conditions pour les agences de placement

Votre profil

As a result of Vifor Pharma Australia’s continued growth, we are now looking for a MultiChannel Manager to join our local team. Reporting directly to the Marketing and Partner Alliance Director, you will be primarily focused on:

 

Business Strategies

  • Define and execute the roadmap for work required to upskill our local cross functional brand teams and local field teams and all supporting functions driving cross functional alignment and enhancing capabilities around customer engagement strategies

  • Drive key performance indicators selection and reporting requirements to monitor progresses and inform decision making at all levels within the Australia affiliate

  • Define and execute the roadmap for the change management at all organisational levels that is required to enable effective customer engagement strategies, including but not limited to areas such as ominchannel, and operational excellence.

  • Lead the work for future state definition and the roadmap of the Company strategies for its evolution including all relevant stakeholders

  • Role model agile, flexible, analytical, fact based way of working coupled with outstanding integrity

  • Champion a mentorship culture within the broader Team scope including global and affiliates

  • Lead campaign reporting, create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metrics

 

 

Customer Engagement

  • Shape the omnichannel customer engagement Vision and Ambition for Vifor Pharma Australia

  • Refine and maintain priority business processes (e.g. multichannel campaign planning, close loop marketing, omnichannel customer engagement orchestration) and the overarching framework of technical enablers, and requirements leading the selection, roll out and deployment of technologies (e.g. marketing automation, digital asset management)

  • Lead development & execution of multichannel communication campaigns, ensuring activities are aligned to brand objectives and Vifor’s global multichannel transformation roadmap/business imperatives

  • Work with Country Brand Teams to ensure optimal use of online channels to reach and engage customers; proactively makes recommendations on how to improve performance through analytics, insights and research

  • Manage full content lifecycle of Vifor’s digital properties including planning & creation, publishing and decommissioning

  • Coordinate and execute multichannel marketing campaigns configuration & launch using all available channels. Leads best practice and knowledge sharing via effective reporting and communication

  • Partner with the Key Account Managers and other stakeholders in defining the strengths and gaps that the Company has with its customers, thereby developing appropriate improvement strategies, including but not limited to areas such as communication efficiency, problems solving and developing necessary SOPs.

 

Minimum Requirements

  • University degree in a scientific, business or economics-related field

  • Minimum 2 years’ experience in the pharmaceutical industry, experienced business execution roles are preferred

  • Basic understanding of medical aspects of therapeutic areas (cardiology and nephrology) along with willingness to develop in-depth expertise

  • Understanding of legal and ethical issues related to promotion of new and existing products in Australia

  • Excellent user of Office Programs (Word, Excel, PowerPoint) plus good understanding of other digital elements, e.g. google analytics, etc

  • Knowledge of digital techniques, e.g. third party sponsorship (Medscape, Doctors.co.uk), SEM, email marketing, social media, e-detailing, mobile, apps.

Understanding of Multi-Channel integration and Marketing automation


A propos de nous

Le Groupe Vifor Pharma est une entreprise pharmaceutique internationale. Il occupe une position de leader dans toutes ses activités clés et se compose des entreprises suivantes: Vifor Pharma et Vifor Fresenius Medical Care Renal Pharma (sa société commune avec Fresenius Medical Care). Le Groupe Vifor Pharma est coté à la Bourse suisse (SIX Swiss Exchange, VIFN, ISIN: CH0364749348.

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Conditions pour les agences de placement