Senior Brand Manager - Italy

Ort: Italy - Rome

Funktion: Marketing

Senioritätslevel: Senior Manager

Benoit Girard

Talent Acquisition Specialist

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Ihr Profil

We are currently looking for a Senior Brand Manager to consolidate our dynamic marketing team in our affiliate in Italy. You will report to the Marketing Director and you will drive the development and the execution of the brand strategy for our key products.

Your tasks and responsibilities will include, but not be limited to:

Main Accountabilities
  • Leading and integrating market research into strategic and operational activities
  • Supporting the development of strategic and operational local plans and budgets for defined therapy areas and in-line / new products
  • Engaging with thought leaders and professional societies
  • Managing the delivery of marketing programmes and initiatives as per strategic and operational local plans
  • Tracking and acting upon performance metrics to increase marketing effectiveness
  • Managing marketing budget and vendors
  • Collaborating cross-functionally and with the global brand team 

  • Initializes and evaluates market research, market conditions, and competitor’s data, extracting and implementing country-specific insights into the local marketing plan
  • Contributes to the development and execution of cross-functional strategic and operational plan for in-line / new products
  • Contributes to the identification of business threats and to the development of related contingency plans
  • Builds relationships with thought leaders and professional societies
  • Manages the annual operational plans and budgets for the products under his / her responsibility in the country 
  • Assists in the development and implementation of local tactics, incl. prioritizing appropriate targeting, positioning and messaging across all customer segments
  • Creates sustainable, long-term relationships with thought leaders and professional societies
  • Works effectively with field-based staff (incl. sales reps), training them on strategy, materials and other product-related capabilities as well as providing support for local programs and initiatives
  • Ensures key performance metrics are in place, tracking and reporting KPIs to enable adherence to and tracking of local marketing budget 
  • Manages external vendors / agencies and leads day-to-day operational projects
  • Collaborates cross-functionally and liaises with global / region to enrich the brand strategy and tactics and share standard methodologies and market best practices

For this position, we are looking for a self-aspired, dynamic and proactive person with good communication skills on all levels of the organization. The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.

Minimum Requirements
  • Bachelor degree in a relevant field
  • Minimum 5 years of experience in the life sciences industry
  • Strong track record of strategic and operation planning for GP and/or Hospital lead products
  • Understanding of medical aspects of therapeutic area along with willingness to develop in-depth expertise
  • Knowledge of the local legal and regulatory landscape
  • Strong interpersonal skills with demonstrated ability to work with key customers, such as KOLs and developing opinion leader programs  
  • Professional level in English, both in oral and in written communications
  • Ability to travel at least 20-25%

Preferred Requirements
  • Minimum 2 years industry of experience in marketing roles
  • Knowledge of the cardio-vascular field
  • Documented success in working with customer facing teams and medical departments

Über uns

Die Vifor Pharma Gruppe ist ein globales Spezialitäten-Pharmaunternehmen. Sie hat sich zum Ziel gesetzt, globale Marktführerin in den Bereichen Eisenmangel, Nephrologie und kardiorenale Therapien zu werden. Das Unternehmen ist der bevorzugte Partner für Pharmaprodukte und innovative, patientenorientierte Lösungen. Die Vifor Pharma Gruppe will Patienten mit schweren und chronischen Krankheiten auf der ganzen Welt dabei helfen, ein Leben in besserer Gesundheit zu führen. Das Unternehmen entwickelt, produziert und vermarktet pharmazeutische Produkte für eine optimale Patientenversorgung. Die Vifor Pharma Gruppe nimmt in allen ihren Kerngeschäften eine führende Position ein und besteht aus folgenden Unternehmen: Vifor Pharma, Vifor Fresenius Medical Care Renal Pharma (ein gemeinsam mit Fresenius Medical Care geführtes Unternehmen); und OM Pharma.

Die Vifor Pharma Gruppe hat ihren Hauptsitz in der Schweiz und ist an der Schweizer Börse (SIX Swiss Exchange, VIFN, ISIN: CH0364749348) kotiert.

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