Local Brand Team (LBT) Lead - UK

Ort: UK - Staines/London

Funktion: Marketing

Firma: Vifor Pharma

Senioritätslevel: Senior Manager

Georgia Izzat

International Talent Acquisition Manager

+41 58 851 83 78

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Ihr Profil

The Vifor Pharma (VPUK) UK Marketing team are searching for a Local Brand Team Lead to drive the development and be responsible for the implementation of the brand strategy for our key Cardio-Renal product which is currently in launch, in addition to managing a Senior Brand Manager. In this position, you will report directly to the UK Marketing Director. Your tasks and responsibilities will include, but not be limited to, the following:
  • Lead the development of the five year strategic and annual operating plans for our key Cardio-Renal product in the UK
  • Ensure there is a detailed understanding of market dynamics as well as patient, prescriber and payer attitudes
  • Support the development of detailed patient driven product forecasts that can be used for planning and manufacturing purposes
  • Ensure excellent communication and coordination of the marketing plans with the global brand team, UK cross-functional team and the VPUK Sales Force
  • Successfully recruit and manage agencies that support the UK marketing efforts and ensure the highest quality work with maximum value for money
  • Work effectively with field based staff and provide high levels of responsiveness, including specific key thought leader responsibilities
  • Ensure the current brand marketing programmes operate within agreed budgets
  • Provide strong leadership, direction and support for the hyperkalaemia marketing team
The ideal candidate is holding a Scientific, Economics or Business Degree in addition to the following skills and experience:
  • Minimum of 5 years’ experience in Marketing in the pharmaceutical industry including Hospital marketing roles
  • Significant experience in development and implementing strategic and operational planning for GP or Hospital products in the  UK
  • Good understanding of the structure and organisation of the NHS and experience with the NHS and Commissioning/Market Access process
  • Experience in leading direct reports
  • Experience in Cardiology or Nephrology is highly preferred
  • Relevant Marketing qualifications are beneficial
You have drive, ambition and are a leader who brings strong networking and stakeholder management skills which enable you to work effectively in cross-functional teams. You  examine and understand issues form multiple perspectives, change strategy accordingly and are able to influence senior managers and external opinion leaders. You display strong organisational and time management skills with the ability to prioritise and operate under pressure. You act at as a role model for others in line with the Vifor Pharma values.

Über uns

Die Vifor Pharma Gruppe ist ein globales Spezialitäten-Pharmaunternehmen. Sie hat sich zum Ziel gesetzt, globale Marktführerin in den Bereichen Eisenmangel, Nephrologie und kardiorenale Therapien zu werden. Das Unternehmen ist der bevorzugte Partner für Pharmaprodukte und innovative, patientenorientierte Lösungen. Die Vifor Pharma Gruppe will Patienten mit schweren und chronischen Krankheiten auf der ganzen Welt dabei helfen, ein Leben in besserer Gesundheit zu führen. Das Unternehmen entwickelt, produziert und vermarktet pharmazeutische Produkte für eine optimale Patientenversorgung. Die Vifor Pharma Gruppe nimmt in allen ihren Kerngeschäften eine führende Position ein und besteht aus folgenden Unternehmen: Vifor Pharma, Vifor Fresenius Medical Care Renal Pharma (ein gemeinsam mit Fresenius Medical Care geführtes Unternehmen); und OM Pharma.

Die Vifor Pharma Gruppe hat ihren Hauptsitz in der Schweiz und ist an der Schweizer Börse (SIX Swiss Exchange, VIFN, ISIN: CH0364749348) kotiert.

Weitere Informationen finden Sie auf www.viforpharma.com/career

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