Head of Market Access Marketing

Ort: United States - Field based

Firma: Vifor Pharma

Ihr Profil


Responsibilities:

The Head of Market Access Marketing  for CSL Vifor is a critical role responsible for the market access strategy for Veltassa, Korsuva, and Future growth products. This includes cross-functional leadership ensuring the alignment, integration, and profitable implementation of market access and pricing strategy across customers. The strategy will support all aspects of the commercial plan and maximize brand performance. The Market Access role is a pivotal function that also helps support strong relationships and fuel growth in key customer markets in alignment with each respective Brand Team. He/she will be expected to adjust plans as needed based on market response and results and to communicate regularly with senior management regarding brand performance and strategic direction.


Tasks: 

Lead positive and proactive collaboration among the Brands team, other functional teams, and strategic partners (e.g., agencies, alliance organizations, customers as applicable) to ensure cooperation, shared responsibility in commercialization activities, sustained customer and field engagement, and business performance.
Manage and oversee Market Access plans and relevant brand business issues requiring coordination across the functions of Payer Marketing, Global Value Access Policy, Field Sales, Account Management, Patient Access, Sales, Legal, Medical, Regulatory, other (internal) departments, and external partners.
Generate and consolidate key insights across Payers, HCPs, and patient stakeholders (through market research, ad boards, etc.) to support VP of Market Access in supporting MA strategies.
Manage customer-facing responsibilities in partnership with Account Management to maintain strong relationships with customers and demonstrate strong knowledge of pharmacy and medical benefit coverage and/or reimbursement methodologies. Facilitate Market Access content during quarterly business reviews.
Partner in CMS (Center for Medicare and Medicaid Services) policy efforts with patient advocacy and government policy colleagues.
Develop cost and coverage messages designed to facilitate effective pull-through and overall communication of formulary dynamics with HCPs and office staff. Work closely with cross-functional colleagues to evolve payer value proposition and identify opportunities to address payer dynamics. 
Partner with patient services & advocacy colleagues to identify and implement initiatives to enable patient access to CSL Vifor products and ensure the success of critical resources. 
Manage Agency of Record, budget and ensure the right level of resourcing to support and implement the Market Access strategy and tactics.
Ensure appropriate communication, integration and collaboration across Payer and HCP strategy and tactical plans.
Deliver recommendations to leadership on price and access strategies, payer strategy, pricing and reimbursement, evidence generation, data collection, and value proposition.
Lead, manage, and develop direct report to support all marketing initiatives and execution of plans. 


Qualifications:
 
The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience, and knowledge, or the equivalent:

Minimum Requirements
Bachelor’s degree in business, science, or related field is required.
6+ years in brand or market access or managed markets marketing
Experience in prior customer-facing roles.
Expertise in classical branding and marketing to leverage customer perceptions of differentiation and maintain brand loyalty in a highly competitive category; analytic and strategic thinking to lead evaluation and prioritization of investment options – including Sales Analytics & Insights, and field investment (which is shared with other products).
Leadership experiences and capabilities, including: the ability to influence and collaborate with peers, develop, and coach others, oversee, and guide the work of other colleagues to achieve meaningful outcomes, and create business impact.
Experience role-modeling and instilling a culture of compliance that’s focused on ethics and integrity in all we do.
Experience working with and/or developing tactics for diverse audiences and complex marketplaces.
Demonstrated ability to work independently and manage initiatives that require collaboration across multiple functional areas.
Demonstrated understanding of the legal, regulatory, and compliance requirements common to the pharmaceutical industry, including pre- and post-approval activities, and model what’s expected to the team.
An entrepreneurial spirit, courage to ask, “how might we?” and “why?” and an ability to successfully challenge status quo to develop innovative creative solutions to complex problems.
Strong written communication skills, presentation delivery, and interpersonal skills to be effective in a team environment.
A solid compliance mindset and demonstrated integrity on the job.
Ability to travel 20-30%  (this is a remote job).

Preferred Requirements
MBA or Master’s degree is preferred.  
Broad Market Access Marketing experience with Part D, buy/bill, Part B and/or specialty distribution.
Launch experience in rare disease and/or specialty products.
Medical Benefit and Pharmacy Benefit reimbursement knowledge.
People Management.  


PLEASE NOTE
As a federal contractor, Vifor Pharma, Inc. is required to comply with Executive Order 14042, which requires all employees to be vaccinated against COVID-19 absent a bona fide medical reason, a genuine religious belief, on an individual basis in accordance with applicable legal requirements. All employees must be in compliance with Vifor Pharma, Inc.’s COVID-19 vaccine policy at the commencement of their employment. 

Über uns

Die Vifor Pharma Gruppe ist ein globales Pharmaunternehmen mit dem Ziel, globaler Marktführer in den Bereichen Eisenmangel und Nephrologie zu werden.

Als bevorzugter Partner für Pharmaprodukte und innovative, patientenorientierte Lösungen rund um Eisen, Dialyse, Nephrologie und seltene Erkrankungen möchte die Vifor Pharma Gruppe Patienten mit schweren, chronischen und seltenen Krankheiten auf der ganzen Welt helfen, ein Leben in besserer Gesundheit zu führen. Das Unternehmen ist spezialisiert auf strategische globale Partnerschaften, Einlizenzierungen und die Entwicklung, Produktion und Vermarktung von Pharmaprodukten für die gezielte Patientenversorgung. Die Vifor Pharma Gruppe nimmt in allen ihren Kerngeschäften eine führende Position ein und besteht aus folgenden Unternehmen: Vifor Pharma, Sanifit Therapeutics und Vifor Fresenius Medical Care Renal Pharma (ein gemeinsam mit Fresenius Medical Care geführtes Unternehmen).

Die Vifor Pharma Gruppe hat ihren Hauptsitz in der Schweiz und ist an der Schweizer Börse (SIX Swiss Exchange, VIFN, ISIN: CH0364749348) kotiert.

Weitere Informationen finden Sie auf viforpharma.com

Was Sie von uns erwarten können

Wir kümmern uns nicht nur um das Wohl der Patienten, sondern auch um die berufliche und persönliche Weiterentwicklung und das Wohlbefinden unserer Mitarbeitenden. Unsere Wertschätzung und Anerkennung Ihrer Arbeit drücken sich in attraktiven Leistungen aus, die Ihren Lebensstandard verbessern und Ihnen Entwicklungsmöglichkeiten, berufliche Perspektiven und die Möglichkeit einer ganz persönlichen Karriereplanung in unserem Unternehmen bieten.

Einige Beispiele:

  • eine offene, sichere und integrative Unternehmenskultur, die Kreativität fördert und individuelles Potenzial erschliesst; sei es in Laboren, Produktionsstätten, im Aussendienst oder in den Büros
  • die Chance zu lernen und Ihre Fähigkeiten weiter auszubauen – mit Schwerpunkten auf geschäftliche und persönliche Leistungsfähigkeit, Führungs- und Managementkompetenzen und vieles mehr
  • ein flexibles Arbeitsumfeld, Homeoffice-Möglichkeiten und interessante Urlaubsregelungen
  • attraktive, regional angepasste Mitarbeiterbeteiligungsprogramme, die unsere Mitarbeitenden in jeder Lebenslage zusätzlich absichern, wie Pensionspläne, Beteiligungsmodelle und Sparpläne

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Die oben genannte Funktion entspricht nicht Ihren Erfahrungen oder Karrierezielen, Sie möchten aber dennoch mit uns im Kontakt bleiben und mehr über Vifor Pharma und künftige Karrieremöglichkeiten in unserem Unternehmen erfahren? Dann treten Sie der Vifor Pharma Talent Community.

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