Digital Engagement Lead - Fixed term contract 12 months - Zurich

Ort: Switzerland - Glattbrugg/Zurich

Funktion: Marketing

Senioritätslevel: Senior Manager

Benoit Girard

Talent Acquisition Specialist

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Ihr Profil

We are currently hiring a Digital Engagement Lead for our dynamic Business Operations and Marketing Excellence team for a 1 year fixed-term contract.
You will report to the Head of Omnichannel Customer Engagement and one of your main accountabilities will be to lead the Website and Social Media workstreams. You will be a key player to shape omni-channel campaigns, develop the omni-channel capabilities and be the point of contact for affiliates in regards to omni-channel activities. This is a truly unique opportunity to play a key role in the expansion and transformation of Vifor Pharma.

Overall main accountabilities:
  • Lead the evolution of Vifor Pharma overall website and Social Media strategy (2022-2025) and the conceptualization of Corporate templates for Portals targeted to HCP and/or Patients, Branded/Promotional pages, Unbranded/Disease State Education/ Disease Awareness pages. 
  • Coordinates with Vifor Pharma Digital Factory (VFDF) Team to structure operations with regards to web-based platforms, design processes and documentation, and cascading knowledge to the Organization (as per VFDF roadmap)
  • Lead on the evolution of previously developed Virtual Booth(s) to support hybrid congresses steering the definition of a Vifor Pharma owned asset to be fully included as part of the overall eco-system that can be leveraged/repurposed by Global and Local Teams as part of the service portfolio from VFDF
  • Support internal customers (global and local brand teams, both marketing and medical) in the definition/revision of their website and social media strategy (as part of the Brand overall Customer Engagement Plan/Brand Plan) including the definition of customer journeys involving websites 
  • Steer the design work led by creative and medcom agencies supporting Global and Local Brand Teams (in collaboration with local Multichannel champions)
  • Build on the work delivered regarding the design of meaningful reporting for websites and social media (deployed on Power BI in collaboration with Data & Analytics Team) including the definition of relevant KPI/analytics and how these are consistently consulted to inform decisions
  • Own existing website and social media corporate guidelines leading continuous improvements and updates (including roll-out to relevant targets) in full collaboration with (but not limited to) Legal, Data Privacy, and Compliance representatives 
  • Lead on authentication process (DocCheck, SwissRX, OWA) to define a global target solution and tactical implementation(s) beforehand
  • Coordinate and lead regular check-in touch points with preferred vendors and partners
  • Own and coordinate master plan for site development and update/upgrade
  • Support the design and deliver of trainings to end-users on all website and social media related topics  

Requirements & Qualifications:
  • Proven experience in Life Science / Pharma industry
  • Masters Content Management System platforms (and in particular Drupal)
  • Masters hosting solutions (and ideally Acquia Site Factory) in order to steer, evaluate and challenge Vifor’s technology stack
  • Masters website coding technologies (in particular Drupal) in order to steer, evaluate and challenge Vifor’s development partner
  • Proven experience in working with outsourced Center of Excellence / Digital Factories / Service Centers for the production of digital assets including websites
  • Knowledge of Social Media platforms (LinkedIn, Twitter, Facebook, YouTube) and Hootsuite 

Your strong knowledge of digital and marketing skills, your communication skills and ability to work effectively in cross-functional teams will help you to build relationships across the business and support the strategy to achieve our business goals. 

Über uns

Die Vifor Pharma Gruppe ist ein globales Spezialitäten-Pharmaunternehmen. Sie hat sich zum Ziel gesetzt, globale Marktführerin in den Bereichen Eisenmangel, Nephrologie und kardiorenale Therapien zu werden. Das Unternehmen ist der bevorzugte Partner für Pharmaprodukte und innovative, patientenorientierte Lösungen. Die Vifor Pharma Gruppe will Patienten mit schweren und chronischen Krankheiten auf der ganzen Welt dabei helfen, ein Leben in besserer Gesundheit zu führen. Das Unternehmen entwickelt, produziert und vermarktet pharmazeutische Produkte für eine optimale Patientenversorgung. Die Vifor Pharma Gruppe nimmt in allen ihren Kerngeschäften eine führende Position ein und besteht aus folgenden Unternehmen: Vifor Pharma, Vifor Fresenius Medical Care Renal Pharma (ein gemeinsam mit Fresenius Medical Care geführtes Unternehmen); und OM Pharma.

Die Vifor Pharma Gruppe hat ihren Hauptsitz in der Schweiz und ist an der Schweizer Börse (SIX Swiss Exchange, VIFN, ISIN: CH0364749348) kotiert.

Weitere Informationen finden Sie auf www.viforpharma.com/career

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