BRAND LEAD 100% CDD 2 years - Fribourg

Lieu: Switzerland - Villars-sur-Glâne/Fribourg

Fonction: Marketing

Compagnie: Vifor Pharma

Marilda Martins

International Talent Acquisition Specialist

+41 58 851 67 69

Conditions pour les agences de placement

Votre profil

In this new position, you report to the Head of Business Unit Primary Care, Gynecology & Gastroenterology and work in close collaboration with the product and sales managers. Your main responsibility is to define a commercial umbrella strategy for our products and to define activities across functions and business units to further grow the brand. Your main tasks are the following:
  • Based on competitive analysis and market monitoring, elaborate an umbrella strategy for the brand  with respect to key therapeutic areas
  • Define a clear positioning with key differentiators for the brand
  • Elaborate and implement key differentiation messaging and tactical plan to strengthen the brand in all key therapeutic areas
  • Manage the promotional budget dedicated to the implementation of the key tactics
  • Provide relevant promotional materials, documentation, training and clarifications
  • Lead and coordinate with product managers within the different therapeutic areas the implementation of the defined key tactics
  • Operational leadership of the task force coping with competitive threats
  • Initiate primary and secondary market research as well as competitive intelligence projects to better understand the market and behavior of different stakeholders
  • Manage brand lifecycle, identify market business model innovation possibilities, potential sales opportunities and revenue contributions
  • Further develop brand design & identity in alignment within different brand teams
For this key function, we are looking for a customer and result-oriented person with the following profile:
  • Further education in medicine, science or business
  • Proven pharmaceutical marketing experience in tough competitive environment
  • Solid analytical skills and experience in competition monitoring
  • Proven experience in cross-functional teams and in project management
  • German or French as mother tongue, with very good knowledge of the second language as well as of English
  • Previous experience in Sales and/ or in lifecycle product management are an asset
You are a creative, pragmatic and self-motivated person with strong analytical skills and entrepreneurial spirit. Thanks to your communication skills and your team spirit, you are able to build trust-based relationships with others and perfectly know how to federate them towards a common goal. You feel comfortable in a position where you act as an entrepreneur, take decisions and convince others. You want to take a new challenge in a very competitive market where you can make the difference.

A propos de nous

Le Groupe Vifor Pharma, anciennement Groupe Galenica, est une entreprise Specialty Pharma mondiale qui se consacre à la recherche, au développement, à la fabrication et à la commercialisation de ses propres produits pharmaceutiques. Il est le partenaire de choix pour les solutions innovantes axées sur le patient. L’entreprise, qui entend devenir le leader mondial des traitements de la carence en fer et des affections néphrologiques et cardio-rénales, aspire à aider les patients du monde entier souffrant de maladies graves et chroniques à mener une vie meilleure et plus saine. Le Groupe Vifor Pharma possède des sites de production en Suisse et au Portugal, ainsi qu’un réseau dynamique de sociétés affiliées et de partenaires lui assurant une vaste couverture de marché dans le monde entier. L’entreprise affiche une présence mondiale en constante augmentation mais conserve de solides racines dans son marché d’origine, la Suisse.

Le Groupe Vifor Pharma est constitué de Vifor Pharma, de Vifor Fresenius Medical Care Renal Pharma – sa société commune avec Fresenius Medical Care –, de Relypsa et d’OM Pharma.

Pour plus d’informations, veuillez consulter notre site: http://www.viforpharma.com/fr/a-propos-de-vifor-pharma/qui-sommes-nous.

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Conditions pour les agences de placement