MULTICHANNEL DIGITAL MANAGER – BAGSHOT, UK

Ort: UK - Bagshot/London

Funktion: Marketing

Firma: Vifor Pharma

Georgia Izzat

International Talent Acquisition Specialist

+41 58 851 83 78

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Ihr Profil

Are you an experienced digital marketing professional, seeking a new opportunity at global pharmaceutical company? Our team is growing and we are looking for a Multichannel Digital Manager to spearhead multichannel and digital communication efforts across Vifor Pharma in the UK. You will be responsible to create and drive the digital strategy and road map and to encourage increased use and growth of all products within our therapeutic areas. Reporting to the Marketing Director, your tasks will include but not be limited to, the following:

  • Develop and drive the digital and multichannel strategy for Vifor Pharma
  • Develop digital communication objectives (in line with brand  teams and Global)
  • Align digital communications to message gaps from communications objectives
  • Communicate digital strategy plan to brand teams and Global
  • Collate information and analyse current market messages in target disease areas
  • Identify, in liaison with brand team and Global, channels for delivery of market shaping messages
  • Liaise with, Marketing, Medical, Patient Access, Professional Relations and Global digital teams
  • Include customer educational needs in digital communications strategy, which may include delivery of medical education programmes in line with brand team and Global requirements
  • Produce a digital operational plan
  • Identify gaps and opportunities for improvement in digital and m-health activities for the company
  • Gather industry best practices and recommends initiatives 

You bring a university degree in a scientific, business or economics-related field, in addition to the following experience:

  • Minimum of 2 years’ experience in the pharmaceutical industry, experience digital communications/marketing roles is preferred
  • Basic understanding of medical aspects of therapeutic areas (cardiology, nephrology, gastroenterology) along with willingness to develop in-depth expertise
  • Understanding of legal and ethical issues related to promotion of new and existing products in the UK
  • Professional level in English, both in oral and in written communications
  • Excellent user of Office Programs (Word, Excel, PowerPoint) plus good understanding of other digital elements e.g. google analytics etc
  • Knowledge of digital techniques e.g. third party sponsorship(Medscape. Doctors.co.uk), SEM, email marketing, social media, e-detailing, mobile, apps.
  • Understanding of Multi-channel integration and Marketing automation

You have strong networking and stakeholder management skills, have shown that you can work effectively in a cross-functional environment and are able to influence and persuade senior managers, external opinion leaders and influencers in a credible fashion. You have outstanding analytical skills –which enable you to examine and understand issues from multiple perspectives and take a systematic approach to resolving issues. You display strong organisation and time-management skills and are reliable in delivering on commitments in a timely manner. You are able to prioritise tasks and work under pressure, delivering results while maintaining flexibility to handle conflicting priorities. You act as a role model for others, in line with the Vifor Pharma values.

Über uns

Die Vifor Pharma Gruppe – die frühere Galenica Gruppe – ist ein globales Spezialitäten-Pharmaunternehmen, das eigene Pharmaprodukte erforscht, entwickelt, herstellt und vertreibt und ein bevorzugter Partner für innovative patientenorientierte Lösungen ist. Das Unternehmen hat sich zum Ziel gesetzt, ein globaler Marktführer in den Bereichen Eisenmangel, Nephrologie und kardiorenale Therapien zu sein und weltweit Patienten mit schweren und chronischen Erkrankungen zu einem besseren Leben in Gesundheit zu verhelfen. Die Vifor Pharma Gruppe verfügt über Produktionsstätten in der Schweiz und in Portugal sowie über ein dynamisches Netzwerk von Vertriebsgesellschaften und Partnern zur weltweiten Marktabdeckung. Das Unternehmen treibt die Expansion seiner weltweiten Präsenz laufend voran, bleibt dabei aber in seinem schweizerischen Heimmarkt fest verwurzelt.

Die Vifor Pharma Gruppe besteht aus Vifor Pharma, Vifor Fresenius Medical Care Renal Pharma, ihrem gemeinsamen Unternehmen mit Fresenius Medical Care, Relypsa und OM Pharma.

Für mehr Informationen gehen Sie bitte auf: http://www.viforpharma.com/de/über-vifor-pharma/wer-wir-sind

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